Having a Twitter feed that is brimming with intelligent marketing minds is a surefire way to ensure you have your finger on the digital pulse. Taking 5 minutes a day to scroll through a list of industry leading professionals can generate new ideas for you as an inbound marketer, and offer some perspective, tools to use and strategies to implement to be better. So which are the best Twitter accounts to follow?
The following list is jam packed with the best and brightest in the industry - showing you not just those with high Twitter followings, but those that can up your inbound marketing ante and give you some "brain juice" along the way. After all - the best way to be seen is to have the right content, at the right time, in the right place. (#AmIright?)
Learn from the below:
Rand Fishkin
Rand is known as "The wizard of MOZ", and is my spirit animal. He has a way to explain technical SEO and content marketing issues with easy to digest analogies. Rand should be at the top of your "Twitter accounts to follow" list. His 'Whiteboard Friday' sessions leave you with brain juice gusto that lasts right through to Monday, with new ideas and tools to implement. The ways to adopt Rand's strategies into your Inbound plan are endless - if you only have a brain.
Jason A Miller
Jason A Miller is the B-O-S-S of content at LinkedIn. Former wannabe rockstar turned content marketing guru, Jason's passion for making content valuable (or not doing it) is a real lesson for anyone endeavouring to have a content strategy aligning with their web and SEO strategies (and you should be aligning your content... You should.)
You can see for yourself why you'll fall in love with how human his thought process is in this article posted on Contently.
Amanda Walgrove
Amanda has an awesome, personal Twitter account to follow. She's Contently's lead writer and says smart, interesting and contextual things about content marketing and social media. You will understand her pop culture references and take immense value out of her inspired content. More than anything - you'll just like her.
Darren Rowse
Darren is the founder of ProBlogger - a site dedicated to helping bloggers learn how to well, blog. With content marketing taking the lead as the most commercially important digital marketing trend for 2015 - we could always use a helping hand at writing better blog content.
Tamas Torok
Tamas is the only person that gets away with using the term "growth hacking" without my red alert going off (buzzwords are a buzzkill!) His writing style is clear as crystal and his headlines are well thought out. Lately, his primary focus has been social media and analytics with listicles and "how to's" in an easy to digest format. You might learn a thing or two from his concise writing style. He's building a steady stream of followers and you will certainly want to be amongst them.
Ann Handley
Ann says that she is “waging a war on mediocrity in content”. With almost 300k followers on Twitter, Ann shares articles on SEO, social, content, inbound strategy and business practice. She shares her own opinion on how to use social more effectively and how to write content that is anything but mediocre.
Laurel Papworth
Laurel was named in Forbes Magazine’s Top 50 Social Media Influencers globally in 2012. She's an Aussie on a Social Media mission with over 4000 students in her workshops. Laurel mainly shares trending news articles, tips on social media and her own opinions on her Twitter feed.
Each day there are an average of 750 million Tweets sent out - so how do we utilise this platform to amplify our learning or grow our personal following? The accounts above might well inspire you to get your social media groove on, take a good hard look at your inbound strategy and current social selling. Take a copy of our handy FREE Social Selling Ebook below for some easy to implement strategies.
If you think we might have missed a Twitter account that should be followed, please let us know!
