The more you learn, the less you know. In marketing, this is a daily statement. If you feel lost in the sea of inbound, here’s some learning sources to keep you and your team up to date - whether learning for the sake of knowledge of for getting a certificate to make your mama proud.

Online Certifications and Courses:

Inbound Certification by HubSpot

HubSpot is somewhat of an authority on Inbound Marketing worldwide. HubSpot’s Inbound Certification is a completely free online marketing training that covers the fundamentals of the Inbound Methodology, from basic tips to optimise your website to the anatomy of a perfect landing page.

Why take the course?

• It’s free. Not many things in life are free. The time invested and results are worth it.
• It looks nice on your LinkedIn resume. When passing the exam you receive a certificate and a badge, that you can hang on the wall and will make you feel really, really cool.
• It’s an easy and quick way to learn the fundamentals of Inbound. Classes are less than 1 hour each. Grab a coffee, a notepad and start the adventure.

Who should take the course?

From professional marketers, CEOs, business owners to students and start-ups.

Anyone who is looking to drive more traffic, improve conversions, generate SQL's or make more sales.

For more information visit The HubSpot Academy website

Master Inbound Marketing Certification by Vidya

Digital Vidya is Asia’s leading digital marketing training company associated with more than 3000 brands and more than 250 digital marketing trainings.

The Inbound Marketing Masters Certification covers all aspects of Inbound marketing for those who wish to improve their skills and develop an expertise in the matter.

Why taking the course?

• Offer Placement Assistance. They have conducted over 300 trainings for participants from 3000+ brands.

• Digital Vidya corporate customers include brands like Yahoo!, Google, eBay, Citibank, Toyota, OgilvyOne, KFC, Warner Bros and National Geographic. Does any of those names sound familiar to you?

• Government of India Certified Course. Hey, you never know.

Who should take the course?

According to their website, this course is useful for:

• Sales and Business Development Professionals
• Advertising & Marketing Professionals
• CXOs
• Brand Managers and Media Planners
• Digital Marketing (SEO, PPC,SEM, Social Media) Professionals
• Web Strategists
• Product Managers
• CRM Professionals
• Management Students

For more information visit The Digital Vidya Inbound Marketing Training

Mastering Inbound Marketing

Master Inbound offers direct and individual learning from industry experts with years of knowledge like HubSpot, HootSuite, Nimble and more, that will guide you through your Inbound Marketing learning experience. Members also get complimentary access to HootSuite Pro for one year and unlimited access to the course resources, an incredible variety of additional Inbound Marketing learning materials.

Why taking the course?

• Personalised to your business. Lessons are completed with worksheets to apply to your own business.
• Is not a one-and-done course. Content is continuously updated with new information in text, visual and video format. Never stop learning!
• Courses offered in an on-demand format. Individual consulting sessions and flexibility on the classes.

Who should take the course?

This master is designed for business owners and marketers that are willing to learn the philosophy, methodology and strategy behind Inbound marketing. Professionals who has limited time and require in-depth instructions, direct support and flexibility in the learning process.

For more information visit The Master Inbound

Inbound Marketing Certification in 3 hours or Less by Udemy

Udemy’s Inbound Marketing certification is a time saving course that will teach you the basic strategies of Inbound to get your certificate in less than 3 hours. Video lectures, study guides and sample test questions will review the most important topics to pass the certification exam. No prior knowledge required.

Why taking the course?

• Self-paced course. Start anytime, adapting the lessons to your schedule. No pressure.
• Effective and time-saving.
• Over 5 lectures and 49 minutes of content to understand the basics of Inbound.

Support to pass the exam. Unlike HubSpot’s certification, this course offers help to pass the exam on the first attempt.

Who should take the course?

Anyone interested in digital marketing: entrepreneurs, business owners, marketing practitioners and professionals and startups.

Lynda's Online Marketing Fundamentals Course.

http://www.lynda.com/Marketing-Content-Marketing-tutorials/Online-Marketing-Basics/89117-2.html is a short course for beginners that provides ‘teach yourself’ training materials from established industry experts. The course takes a look at the basis of any online marketing effort for businesses, from SEO and SEM to social media, online PR and content marketing.

Why taking the course?

• Short duration and no exam. The 1h and 47min course is oriented to self-learning.
• Access to key courses and content. For a monthly subscription of $40 you have access to courses from programming to marketing and design.
• Anywhere, anytime. Lynda.com online resources are always available on the website for you and your business.

Who should take the course?

Beginners who are willing to quickly learn the basics of the online marketing world.

Blogs, Ebooks and Books:

Top industry blogs

If you lack on time or you’re simply lazy to take a course, marketing experts’ blogs are always accessible to educate the marketer community - sharing is caring. Consulting the marketing industry’s top thought leaders posts on a daily basis will provide you the knowledge you need for your inbound marketing strategy.

Some of our team favourites are HubSpot, VentureBeat, Moz, CrazyEgg, Seth Godin, Guy Kawasaki, Adhere Creative and Copyblogger. For more sources, check the top 50 Marketing blogs on the web.

Sometimes it's hard to beat the old school way. Whether a downloadable ebook or a hard copy, books have answers to all your questions.

Ebooks

Every Inbound Marketing blog wants you to download their free ebook about SEO, social media, content marketing or just inbound in general. Both HubSpot and Unbounce have created a list of the top downloadable Ebooks - bit out of date, but still useful. You can also download You & Co’s Ebooks about Inbound Marketing and Sales Optimisation.

Published books

If you a paper page fan, printed books will always be there for you. Get on Amazon and update your wish list with the next titles, they will look really good on your desk:

• Inbound marketing by Brian Halligan and Dharmesh Shah

Written by top marketing and start bloggers, this is the ultimate guide to increase online visibility and engagement. The book contains essential tools and resources to help building an effective marketing strategy and tips to build a reputation for any business size.

• Content rules by Ann Handley and CC Chapman

Content rules provides the online strategies towards success and customer engaging. Real case studies of successful companies exemplifies the theory and gives you motivation to apply to your own business.

• The marketing agency blueprint by Paul Roetzer

Roetzer’s book presents 10 rules on how to build tech-savvy, hybrid agencies that will transform the marketing services industry by using hybrid PR, SEO, content, advertising and web marketing. A helpful guidance on how to take business to the next level and stay relevant to your clients.

As you can see, is never too late to be an expert and improve your knowledge in inbound marketing and any aspect related to online marketing. You can choose the amount of time and money to invest- the choices are unlimited

If you need some help with your inbound strategy or you’re looking for more information, You & Co will give you a hand, don’t hesitate to contact us.