Hi, I'm Pat Gudhka, one of You & Co's Lead Generation experts.
It must be confessed. High fives and jumping around like crazy folk does happen at the Y&C office espescially when customers achieve milestones or goals. Why? Because it's often the result of careful planning and strategy on our part to deliver the right leads in the first place.
We required a new way of attracting and converting leads. You & Co completely redesigned and rebuilt our lead generation strategy to great effect. Luke McInnes General Manager, BSchool
When you first come to You & Co, we’ll sit down with you and talk about your ideal customers, and whether they differ from your actual customers.
Then we'll go away and analyse the characteristics of your target audience ― examining everything from where they live, what motivates them, what concerns them, no detail get's left behind. Inbound marketing agencies refer to this process as developing a 'buyer persona'.
A buyer personas is a comprehensive profile of your dream customer. Each persona is build around a fictional character who represents a typical customer segment ― for instance, you might have ‘Homeowner Henry’ or ‘Lawyer Lisa’. Your buyer personas are entirely unique to your business, and we use them to tailor your inbound marketing activities to ensure your target customers take notice of your online activity.
We think about the buying process as a continuum through which leads move ― step by step ― until a sale is made. This process is known as the buyer’s journey.
Just like the four steps of the inbound marketing process, the buyer’s journey is all about producing content that targets customers or leads at every stage ― from attraction and conversion, to closing and delighting your customers.
The inbound marketing experts at You & Co know precisely how to guide your prospective customers through the buyer’s journey and ultimately funnel them through to a sale. We’ll work with you to show you how we achieve that, and keep you informed every step of the way.
We like to communicate with our clients and share with them what we know ― so you can get involved in the process as much or as little as you like.