Bigstone were under the pump: looking to launch their new, consolidated product offering in just weeks. With a multi-million dollar advertising campaign looming, they needed an ROI focused digital experience - ready to convert their users.
Bigstone are delivering better financing solutions for Australian businesses, allowing business owners access to fast funds for fuelling the next stage of growth, whilst enabling investors to tap into consistent returns from approved commercial lending.
After launching multiple products through their go-to-market campaign, Bigstone reached a turning point. Decisive action was called for, to stay profitable and achieve ambitious growth. They needed to consolidate their offerings, launch a new product and engineer a better digital experience for their users—FAST.
With a mission statement like "Go big, go Bigstone" the intensity of the project was fast and furious, with no room for error. The clock was ticking to fast-track a flawless, considered and conversion optimised website in time for the launch of their paid promotion campaign across TV, radio and several digital channels.
That’s where You & Co came into the picture.
First, we focussed on creating a meaningful website strategy and conversion path. This began with a strategic audit to pinpoint the measures that would make the biggest impact.
Next, we engineered the new site to function with the user first in mind—from a frictionless navigation to boosted site speed. Every element, from social proof to consistent calls-to-action, guides users to take the next step: apply for an asset financing loan.
In the backend, HubSpot housed a supercharged sales and marketing platform. We kicked it up a notch with optimised CTAs, workflows, lead scoring and smart content.
After delivering a fast and effective website project, our focus shifted to the long term. We’re partnering with Bigstone to implement strategic and ongoing changes.
Data is our compass, guiding our approach from idea and execution to evolution. We target the metrics that matter; optimising conversion rates, improving visitor engagement and generating more leads, all by delivering value to every user.
Quick wins, such as optimised CTAs, are bringing in instant results. Long term efforts, such as implementing workflows for improved lead nurturing, are cementing big picture results.
The impact? Already, we’re seeing an increase in inbound leads and marketing qualified leads—and it’s just the beginning!
You & Co will continue to work as part of Bigstone’s team, championing more effective marketing.
“We engaged with You & Co on an extremely time sensitive project that required an almost full overhaul of our customer facing materials and engagement pieces. Not only did You & Co design in depth and concise metrics for us to base our decision making on, they were able to deliver an outstanding product within an extremely tight deadline. I would highly recommend You & Co to any prospective customers looking to grow their business and improve their customer engagement.”
Tom KellawayGeneral Manager
Increase in inbound leads