Generator Talent Group
Content • Inbound Strategy
THE challenge
“Generator Talent Group fed their hunger for qualified leads with a content strategy that delivered.”
Background
Before their partnership with You & Co, HR maestros Generator Talent Group relied on a large network of partners for lead generation.
Since lucrative digital lead sources hadn't been exploited, competitors were a step ahead, and Generator's growth began to exceed their lead volume.
Realising they needed a killer digital strategy, Generator looked to You & Co for help.
We developed a marketing strategy that focussed on using disruptive content to supercharge Generator's brand awareness and lead generation.
This process began with exhaustive research that dug deep into Generator's ideal customer, unearthing exactly who they were looking to work with.
SEO driven articles, assets and webpage copy were then produced and tailored to each stage of the buyers journey for ideal customers. Segmented automation was used nurture leads and start conversations with potential customers.
A robust and reputable social media presence was built to amplify Generator’s traffic, but gave the ability to interact with potential leads and customers and served as a significant source of leads.
The end result? Generator were armed with several new lead sources, through social media, social PPC and organic search. They saw an 87% increase in organic website traffic as a result of this campaign.
You & Co now exist as an extended part of the Generator team, working together closely to ensure their continued growth and to further cement their place as experts in the talent acquisition field.
The Strategy
Content Creation
A multifaceted content strategy supercharged Generator's traffic and significantly boosted their leads. Progressive blog articles, persona centric eBooks and fresh website content contributed to a high performing campaign.Social Strategy
Social media content focussed on increasing brand awareness and developing a robust, reputable online presence. We used organic social media and paid advertisements to convert 408% more visitors to leads.Search Engine Optimisation
By optimising website pages, blog articles and asset landing pages for organic search, we generated an 87% increase in organic visitors to Generator's site and a 387% increase in leads from organic search.87%
Increase in organic visitors387%
Increase in leads generated through organic traffic408%
Increase in leads from social mediaLead generation with clever content.
To capture high quality leads we created a game changing eBook for HR professionals managing teams during periods of organisational change.
Based on search engine optimised keywords, the guide to combatting employee resistance was written and designed to reflect Generator’s progressive approach to HR. Violent natural imagery reflected the raw emotion experienced by employees, whilst maps were used to illustrate the delicate art of managing teams during periods of transition in the workplace.
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What we did
Inbound Strategy
Design
Content