Inbound Marketing

Inbound-Marketing-Sydney
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Hi, I'm Andy Twomey, and I'm one of You & Co's Inbound Marketing experts.

Now, don't worry if you're not really sure what an inbound marketing agency is all about ― I'm here to guide you through our process..

Remember when marketing was all about buying email lists, cold calling leads and spending hours chasing down a customer in the hope of landing a single sale? That was old school marketing...and to be honest, it wasn't all that effective. Inbound marketing, on the other hand, is the exact opposite. Rather than pushing a product in the customer's face, inbound marketing invites the customer to come looking for you ― and sets up the infrastructure you'll need to maintain their attention once they get there.

Inbound marketing is all about attracting targeted prospects to your business, converting leads into happy customers, then offering them a reason to keep coming back.

Andy & the team from You & Co have been instrumental in helping our business adopt inbound marketing. Karen Laing Lady Anne Funerals
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What's the Inbound Marketing process?

There's four stages to the Inbound Marketing process. When you bring your brand to You & Co, we'll take the following steps to build better relationships with your customers and leads, and boost your business to a new level of success.

  • Step 1: ATTRACT visitors (for example, strangers might stumble across your blog or see an article you posted on social media which catches their eye).
  • Step 2: CONVERT your visitors into leads (through clever digital copy and calls-to-action).
  • Step 3: CLOSE the sale ― use marketing automation and content promotion methods to turn those leads into customers.
  • Step 4: DELIGHT your customers using interesting, valuable and shareable content ― so that they keep returning for more.

If you're keen for more detail on how the Inbound Marketing process works, head over to our blog, or follow the link to our monthly webinars below.

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Working out your buyer personas

When you first come to You & Co, we’ll sit down with you and talk about your ideal customers, and whether they differ from your actual customers.

Then we'll go away and analyse the characteristics of your target audience ― examining everything from where they live, what motivates them, what concerns them, no detail get's left behind. Inbound marketing agencies refer to this process as developing a 'buyer persona'.

A buyer personas is a comprehensive profile of your dream customer. Each persona is build around a fictional character who represents a typical customer segment ― for instance, you might have ‘Homeowner Henry’ or ‘Lawyer Lisa’. Your buyer personas are entirely unique to your business, and we use them to tailor your inbound marketing activities to ensure your target customers take notice of your online activity.

The buyer journey

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We think about the buying process as a continuum through which leads move ― step by step ― until a sale is made. This process is known as the buyer’s journey.

Just like the four steps of the inbound marketing process, the buyer’s journey is all about producing content that targets customers or leads at every stage ― from attraction and conversion, to closing and delighting your customers.

The inbound marketing experts at You & Co know precisely how to guide your prospective customers through the buyer’s journey and ultimately funnel them through to a sale. We’ll work with you to show you how we achieve that, and keep you informed every step of the way.  

We like to communicate with our clients and share with them what we know ― so you can get involved in the process as much or as little as you like.

 

SPEAK WITH AN INBOUND EXPERT TODAY 

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