What is Inbound? Learn from You & Co Media

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2012 AD
Native advertising, Facebook mobile
2010 AD
Twitter
2009 AD
Mobile apps - what was your first app?
2008 AD
Online articles sharing, Linkedin introduces ad platform
2007 AD
Mobile websites, Facebook & Youtube emerge in the digital landscape
2003 AD
Blogs gain popularity as a marketing tool
2001 AD
Pop up or overlay mania
2000 AD
Mobile SMS and PPC gain traction
1994 AD
1994 Banner ads, Emails
1970 AD
Telemarketing
1954 AD
Junk mail
1941 AD
TV
1922 AD
Radio
1872 AD
Catalogues
1867 AD
Billboards
1844 AD
Magazines
1650 AD
Newspapers
1472 AD
Print Advertising - Posters
3000 BC
Egyptians used papyrus to scribe sales messages
2014 AD -
Make marketing that people love: information pollution → 417 websites per person. Embrace inbound

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Sally saw post on social media
Read blog post around current challenge
Engaged with social media post
Subscribed to email updates
Downloaded ebook to help with current challenge from website
Added to lead nurturing workflow
Opened weekly email and clicked on specific topic
Watched video around certain product
Gained more interest and viewed pricing page
Received email with latest update containing call to action
Viewed entire video and clicked on call to action
Reached out to business via website chat functionality
Sales notified and reached out to Sally for connect call
Sales shared further resources and value with Sally
Sally purchased as a result
Sally was invited to post sale event
Received thank you note from team 30 days later
Regular participant on social profiles
Sally is an advocate
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